With the recent work I'm been doing I've realized that doing canned animations of falling rocks can be a bit tricky. With the great utilities like the Phys-X simulator for max it is possible to make great simulation animations, but unless you make a pachinko machine setup, everything will tend to fall at the same rate, and straight down. While this in itself may not be too bad, the fact that it's all so uniform isn't too desirable.
While it is possible to grab each piece of geo and shift it's keys back and forth suggests to me that there should be a script driven randomizer for such a task :)
Select your animated object, define a + / - range, and click a button. Shouldn't be too difficult to write!